Why awards and accreditations are a winning formula

Every industry has its own awards and accreditations – and the meetings sector is no exception. But how valuable are these when it comes to winning conference business?
 
I believe they are very important in providing a shortcut for customers, with star ratings such as Enjoy England giving a sense of the quality of the facilities and the standards of customer service.
 
Some achievements – such as AIM, the meetings industry association’s accreditation scheme and the Meetings Industry Marketing Awards (MIMA) give the customer – and the market in general – an indication of the professionalism, commitment and values of an organisation.
 
Competitions such as culinary awards offer the opportunity for individuals to strive and stretch and receive personal recognition, which reflects positively on the organisation too.
 
But that’s not all. Achieving these national accolades has an important part to play in staff motivation and development, providing a path for continual improvement across a range of criteria such as with AIM Higher.
 
At Robinson, we have achieved great success from entering awards. We are already rated a four-star campus by Enjoy England and we have been assessed at AIM Silver level for our meeting provision.
 
Any comments? Email sarah@mashmedia.net