Event tech expert Jack Geddes, breaks down planning a virtual event into six key steps.
So, you’ve decided to hold a virtual event but you’ve never done one before. You’re told it’s just a video call – what could go wrong?
The success of any event, virtual or otherwise, hinges on careful planning and execution.
While there are many moving parts to consider, here are six essential elements of a successful virtual event:
1. Your event goals
What are you hoping to achieve with this event? Are you looking to generate leads, build awareness for your brand, or drive sales? Have a clear understanding of your goals so you can plan how to achieve them. If you’re looking to generate leads, you will need to promote your event heavily and include a call-to-action that encourages sign-ups.
If you are looking to build brand awareness, you’ll want to focus on creating an engaging event that will leave a lasting impression. By clearly defining your goals from the outset, you’ll create a focused and effective virtual event.
2. The marketing
Attracting attendees to your event is key, and that means having a robust marketing strategy. Event marketing is all about generating excitement. Use social media, email, even good old-fashioned word of mouth to get people talking about your event. Make your event listing clear and concise, and include all the important details (date, time, location, speakers, etc.) up front.
Finally, don’t forget to follow up afterwards. Thank your attendees for coming and invite them to join your next event.
3. The speakers
A virtual event is only as good as its speakers. When choosing speakers for a virtual event, there are a few key things to keep in mind. First, it’s important to choose speakers who are comfortable with technology and able to use virtual platforms effectively.
You’ll want to look for speakers who are engaging, with the ability to hold an audience’s attention online. Lastly, it’s helpful to choose speakers who are familiar with your company and your target audience.
4. The attendees
Managing the logistics of a virtual event can be complex, but it’s important to make sure your attendees have everything they need to participate. From technical support to clear instructions, smooth sailing on the day of your event starts with providing attendees with everything they need in advance.
5. The platform
Choose a virtual event platform that is reliable and easy to use. Your platform should support all the features you need, from live streaming to chat capabilities. The platform should be designed for networking – it should be easy for attendees to connect with each other and exchange contact information.
The platform should also be easy to use. The last thing you want is for attendees to get frustrated with the technology and give up on the event completely. Take time to find a virtual event platform that has all the features you need.
6. The production
A professional production team can help take your virtual event to the next level. They can assist with everything from branding to directing the flow of the event. However, you don’t need a production team these days; with tools like Streamyard, it is easy to do it yourself.
The planning of any event is a daunting task, let alone trying to plan a virtual one. But, as you’ve seen here, the great thing about virtual events is that they can be done on a much smaller scale and with less manpower.
