Michelle Rees and Kate Bullard, directors, Eventprofslive, say social media platforms are key to your personal brand and network.
As an event professional, your network is your net worth. At Eventprofslive, we are proud of our 85-member strong corporate event manager network. Our network relies heavily on technology to connect and engage our community, the most significant technology influence being social media, and we can’t wait to tell you how we use it.
Most members know we met and formed Eventprofslive based on a Twitter chat. We recognised a gap in the market for a networking group for purely corporate event managers and started our own. We had initial conversations on Twitter (all whilst utilising that all-important #eventprofs hashtag) and, on the back of that conversation, set up Eventprofslive.
Twitter is so valuable for finding like-minded individuals, contributing to discussions, or just reading what others in the industry are saying on a particular topic to clue yourself up.
Building your personal brand and network
It’s not just Twitter, event professionals know how powerful a solid personal brand can be on Instagram. Eventprofs can use their Instagram accounts to build out their online network (followers), and they can build out a strong profile which is a valuable tool when looking for a new role. They can also leverage the power of Instagram to help them do their roles better by quickly sourcing reputable suppliers with live feedback (those comments are all telling) and visuals to support their work.
At Eventprofslive, we use our Twitter and Instagram channels to talk about past events, promote upcoming events and share our members’ content. As we said, it’s an excellent tool for building an online network which happened to transcend into an in-person one for us. We love technology.
When it comes to the ultimate tech hack for building a solid network, it has to be LinkedIn. It’s powerful for not only continually adding to your network through attending both in-person and virtual events, but also a great tool to showcase your achievements and accomplishments as you build your career, which also helps when looking to land that next role. Keeping yourself visible on LinkedIn is a great way to get headhunted, so using it to build your network has multiple benefits.
Above are just a few tech tools you can use to build your network, and you can then go a step further by utilising an app like Linktree to bring them all together and use their metrics to understand which platform is working best for you.
Let us know how you get on, and don’t forget to follow us @eventprofslive.
