Nyomi Rose, social media and data management consultant, talks about how the new generation of eventprofs is prioritising DEI.
When I first entered the industry, I was full of creativity, determination and genuine excitement to see what the future holds for my career. However, when I started working in organisations within the industry in 2019, nothing seemed to fit. I felt disconnected and lost from an industry I was once so excited to get kickstarted in.
So, what changed? As a true Gen Z’er, my personal and professional life is dictated by my values, purpose and vision for the future. I struggled to find an organisation that recognised the value of Diversity, Equity and Inclusion (DEI). I believed that there was so much more to be achieved through the power of events than just the ROI. There was a lack of purpose, belonging, innovation and a focus on fostering personal and professional growth.
It took the pandemic for me to have a fresh start, one where I was able to set the record with how I wanted to make an impact in the world. I could choose who I wanted to work with, partner with charities and organisations close to my heart, create my own work-life balance, take care of my mental health and set a purpose.
Already as an industry, we have seen the next generation bring creativity and fresh perspectives to the table. Conversations that never happened before are now being talked about such as; mental health, technology, discrimination, burnout, harassment, climate change, disability and so much more. Forbes 2022 shared that the younger generation ‘don’t just want to collect a paycheck… they want to drive towards greater change and create a positive influence’.
That’s where comprehensive DEI strategies can significantly impact employee retention rates, nurturing a loyal and engaged workforce. Diverse and inclusive workplaces should nurture talent and foster employee growth and be paid equitably – that’s the bigger ‘why’.
What can you do?
The events industry is where experiences and memories to last a lifetime are created, so it’s time we as individuals take action to ensure talent doesn’t leave this industry. How can you be a part of change? I’m glad you asked. From my industry research, experience, and insight, this is what I suggest:
Don’t be afraid to be yourself: Change can only happen if you can be your authentic self and showcase that at work (same for you leaders too) and share your personal passions. Become a catalyst for change in your workplace or industry.
Break the cycle: Embrace diversity and inclusion because extraordinary experiences are crafted when everyone has a seat at the table. Start getting comfortable with change, it’s not your enemy – now is the time to work with DEI professionals.
Don’t be a sheep: Don’t wait for others to make the first move when it comes to implementing DEI. Get to know your employees by having conversations and find how you can implement their unique perspectives into work and support them thrive not just at work but at home.
