Sam Wilson of Syntiro Associates specialises in working with creative agencies to deliver an integrated approach to sustainability. She shares her advise on how to innovate client briefs and deliver a unique point of difference.
Set aside what you think you know about sustainability. We are about to look at it through a much more exciting lens. Experience tells me that many agencies are still thinking that sustainability is primarily about the environmental impacts that we generate as a result of our activities: it is not…
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