Warren highlights some of the most important factors to be considered by
businesses in the East of England to help make their event a success. With
marketing budgets tight and the emphasis on value for money, it is more
important than ever that event organisers make the right choices.
1.
The way to a delegate’s heart is through their stomach
Food
and refreshments are an important consideration for any event. Any dish served
needs to be good and memorable (for the right reasons!). Delegates always
remember what they were served, so it’s important to work on providing the
right menu choices.
2.
Accessibility is key
To
maximize attendance on the day, you need to ensure that people can get to the
venue with ease. Make sure all delegates are given options for travel, and if
by car, supply maps and ensure there is plenty of parking nearby. If the venue
is easily accessible by bus and train this is a major benefit. It not only
helps the event’s environmental credentials but also gives your delegates a
wider choice to suit their preferred method of transport.
3.
Schedule breaktimes
People
only concentrate for so long and a change of scenery helps to break up an event
and add interest. Ensure that breaks are scheduled for refreshments, preferably
in a different room, or even give delegates time to explore the local vicinity
if there are things to see or do.
4.
Delivery of large items
If
you need to ship in large equipment or props, for e.g. a car, then there has to
be good access for production companies to deliver. Speak to the venue to
ensure that there is capacity for any required deliveries. Many suppliers will need
to know that there is a secure and simple means of delivery prior to accepting
the booking.
5.
Look after the staff
It’s
not only the delegates that need looking after – consider the needs of
production crews and back of house staff. Is there somewhere for them to shower
or change as necessary?
6.
First impressions count
Does
the venue have a welcoming reception with friendly staff? Make sure you visit
the venue prior to booking to get a feel for the greeting that your delegates
will receive. It’s the little things that make a big difference, so ensure that
there is someone to sign in visitors and provide them with any information they
may need, including directions to the relevant room and where the toilets are
situated!
A venue can make or break an event, and with the emphasis
on results it is important to get this critical factor right. The apex is not
only an outstandingly beautiful building, but as a purpose built conferencing and
event venue facility we are able to accommodate a wide range of requirements.
With
decades of experience and links to some of the best caterers and many other
suppliers in the east of England, our team can help businesses in the region
plan and run their events for maximum impact.
Any comments? Email sarah@mashmedia.net
