Are we really ready for a seismic shift in how we work, asks Robert Kenward?
As I look back on the last Events Industry Salary Survey where over 1,300 people responded, it’s clear that the workplace is on the brink of transformation. We’re not just talking about minor adjustments, but fundamental changes that could redefine our professional lives. The survey revealed some pressing trends and predictions; the growing demand for a four-day work week, the ‘new normal’ of hybrid working, and the evolving benefits landscape.
One trend that’s impossible to ignore is the desire for a four-day work week. According to the survey, this benefit topped the wish list, with 55% of respondents eager to see it implemented. This isn’t just idle chatter; it represents a significant shift in how we perceive work-life balance.
A true four-day work week means working four days while receiving a full-time salary – not squeezing five days of work into four (this is condensed hours) or accepting a pay cut. It’s a call for genuine change. But how realistic is this in our industry?
Hybrid working (set days in the office and WFH) isn’t just a trend; it’s become the new norm. Our survey data revealed that 56% of respondents are now on a hybrid model, and a whopping 74% would seek hybrid roles in future job searches. This blend of working from wherever, combined with some office presence offers flexibility while maintaining essential face-to-face interactions. Remote first (never going into the office) is now only a small part of the industry; flexible is the model we should be striving for, no fixed office or WFH days but more of a project-based approach where employees manage their own time.
But let’s not forget the ethos our industry is built on; personal connections and in-person collaboration are irreplaceable. While hybrid working supports flexibility, it can be a challenge to maintain team collaboration and creativity. The spontaneous interactions that spark innovation are harder to achieve remotely. Businesses must find ways to nurture these connections in a hybrid environment.
The benefits landscape is evolving, reflecting the changing priorities of our workforce. Beyond the four-day work week, there’s a growing demand for comprehensive health benefits, flexible working arrangements, and mental health support. Our survey highlights that health insurance, gym memberships, and wellness programmes are increasingly desirable.
As we come into the second half of 2024, the workplace will continue to evolve in response to these trends and demands. The push for a four-day work week, the normalisation of hybrid working, and the emphasis on comprehensive benefits signal a broader shift towards more flexible, employee-centric working environments.
The events industry workplace is on the cusp of a revolution. The trends I’ve highlighted here – four-day work weeks, hybrid models, and evolving benefits – are not just passing fads, but reflect a deeper shift in how we approach work. As we navigate this landscape, let’s keep our focus on what truly matters: creating a work environment where everyone can thrive.
