Conference website specialist ASP give their top tips on how to get your digital platform into shape.
Act like a festival
Content is king and your confirmed speakers are the jewel in your conference’s crown. Like a music festival, as soon as talent is confirmed, don’t wait for a full line-up or the finer details of timings, etc. Get the speaker on the website asap with a nice bio and details of the subject of their keynote. Early content announcements swell interest, sell tickets and help confirm attendance – but only if they are front and centre on your website…
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