Latest Joe Gallop

Confex Marketing Theatre: how to reach new event audiences with PR

The final Marketing Theatre session of International Confex 2021 Day 1 was presented by Katie Morhen, director at specialist communications agency for event tech,

Confex Marketing Theatre: driving attendance to B2B events with LinkedIn advertising

For the fourth Marketing Theatre session of the day at International Confex 2021, Eleanor Bougie-Smith, head of digital at SocialB, spoke about how to

It’s all about the event people

Joe Gallop talks to event management senior lecturer Jonathan Sibley about a new initiative designed to provide students with work experience

Confex marketing session: measuring event ROI and the pillars of event intelligence

Nick Tinker, mid-market sales manager at Cvent, joined the International Confex 2021 Marketing Theatre audience for the third session of the day

International Confex: how to improve editorial speaker acquisition and engagement

For the first International Confex 2021 speaker session at the Marketing Theatre, Mediatel News conference producer Sam Tidmarsh shared his tips on how to

EIA announces publication of DCMS-approved All Secure Standard 2.0

The Event Industry Alliance (EIA) has announced that the new edition of its ‘All Secure Standard’ guidance has been prepared in line with guidance

BVEP to launch Shape of Events Report

The report will provide an insight into the complex eco-system that currently exists and the continuing challenges that the events industry is facing because

Birmingham 2022 appoints Aggreko as modular energy solutions supporter for Commonwealth Games

The company will provide a modular energy solution that has a focus on sustainability, with the launch of several community projects aimed to educate

NEC Group partners with mobile ordering app Zapaygo

The multi-year deal sees Zapaygo become the exclusive food and beverage pre-purchase app partner across NEC Group venues

Inaugural IBTM Wired results reveal 3,200 meetings took place at hybrid event

Reed Exhibitions (RX) has announced the results of its inaugural IBTM Wired event, which took place online from 28 June – 1 July with the aim of

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