MyQaa 2050 research highlights disruptions of new technologies

The advancement of new technologies will disrupt the way people conduct and attend meetings, from the use of multisensory holograms, to brain implanted chips to 3D printing, according to the findings from a research project undertaken by self-service event mobile and tablet app developer, myQaa.
 
The ‘What will events look like in 2050’ research involved the opinions of 19 ’event industry leaders and visionaries’ from around the world who discussed how events will evolve in the next 40 years. The research included interviews with the likes of Corbin Ball (Corbin Ball Associates), Oscar Cerezales (MCI Group) and Ruud Janssen (TNOC).
 
The main findings were presented by its CEO, Richad Mitha, during two sessions at EIBTM’s Innovation Zone and the FRESH conference track.
 
The main research findings illustrate that with the introduction of virtual assistants, algorithms and 3D printing, logistics will be much easier to plan. However, meeting planners will have to spend more time designing the content and format to ensure the meeting achieves its objectives.
 
With regards to the participants, Intergalactic Internet and the use of multisensory holograms, which will replace the robots we are starting to see now, will mean that anyone will be able to attend a meeting remotely from anywhere in the Solar System. Brain implanted chips will also change the way knowledge is transferred.
 
“What is clear is that the foundation will stay the same,” says Mitha. “Meetings and events will always be about an audience, a stage and impactful communications that create value for every stakeholder.”
 
There is no consensus about what meetings will look like in the future, but all the interviewees agree that meetings will increasingly focus on their social aspect. Meetings will be designed to enhance the networking and venues will incorporate more spaces that foster informal conversations. The challenge will be how to leverage the social part of events, while achieving the meeting’s business objectives.
 
Eric Vence, myQaa’s President, adds: “Even though it is hard to forecast the future, and perhaps not all predictions will become a reality, we believe it is important to reflect on where we are going and how to get there. Our aim is to find ideas and inspire people to create more innnovative and valuable meetings”.
 
Some of myQaa’s clients are Schlumberger, Bouygues Telecom, Alcatel, Boerhinger Ingelheim, TheFunded.com, and TechCrunch.
 
Any conference-related news? Email sarah@mashmedia.net