UK holiday destination Butlins has been awarded 14th place in the global customer experience management (CEM) company, Nunwood’s annual customer experience survey. These results mean the hospitality brand has jumped 151 places since last year.
Butlins is not only the top mover in this year’s Nunwood rankings, but it is also the only venue to be included in the top 20 list alongside brands including Waitrose, John Lewis and Virgin Atlantic.
The last 12 months has seen Butlins’ conference and events division go from strength to strength as brands including MG, Waitrose, Activision and Hasbro have chosen Butlins for their meetings and events.
Heading up the customer experience across the entire brand is Drew Stevens-King, the Head of Culture and Development at Butlins. He has recently created a cultural focus for the brand, along with a new training programme for the Butlins and Butlins Events teams, which includes the Butlins Road Map, a ‘language’ for the new company culture and a colleague-to-colleague training programme.
This year marked Nunwood’s fourth annual assessment of the quality of customer experiences as delivered by the UK’s top companies. During October, 7,500 customers were asked to rate their experiences with over 250 UK brands resulting in a ranking, which reflects the permance of these brands across multiple categories.
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