Consumer psychology expert Christophe Morin has been signed up by organiser Reed Travel Exhibitions as the keynote speaker at the first edition of The EIBTM Meetings Leadership Summit (18 November).
The summit, which will be held in the new Renaissance Barcelona Fira, is part of Reed’s annual European Incentives Business Travel and Meetings (EIBTM) exhibition in Barcelona, Spain.
The event will be facilitated by BBC Journalist and presenter, Nadine Dereza. Morin, the CEO and Co-Founder of Salesbrain, will deliver a session on Neuromarketing: The New Science of Decision Making.
With over 25 years of management and consumer psychology experience, Morin has a passion for understanding why and how people buy. He has helped hundreds of companies reach new level of permance by applying cutting edge cognitive sciences.
“Neuromarketing merges Neuroscience with Marketing to help target the part of the brain that drives buying decisions: the reptilian brain,” says Morin. “This new science will help create messages your customers will finally notice, understand, remember and value over those of your competitors. You can no longer ignore it, especially in tough market conditions.”
The Meetings Leadership Summit has been created as part of the evolution of the original CEO Summit.
Places are limited and admission is restricted to 150 CEOs, Presidents, Vice Presidents, Senior Directors, senior decision makers and entrepreneurs only.
EIBTM 2013 will take place from 19-21 November.
Any conference-related news? Email sarah@mashmedia.net
