New B2B focused mobile website launched by Central Hall Westminster

Central Hall Westminster (CHW) has launched a business event focused mobile website, which it claims is the first of its kind for a London-based conference centre.
 
The new mobile site has been created in response to a 70 per cent rise in traffic from mobile devices to the CHW website, a trend which is supported by recent research by Trinity Digital Marketing that confirmed global mobile traffic now accounts for 15 per cent of all Internet traffic.
 
The site will be available in both English and Mandarin to maximise CHW’s growing customer base in China. CHW has previously recognised the importance of Chinese business tourism by producing a multi-lingual desktop site and appointing a dedicated Account Manager for the Chinese market.
 
This commitment was recognised in April 2013 when the venue was given the Chinese Tourists Welcoming Award for ‘Best Internet/ Media Campaign by overseas business’.
 
“The Chinese award put CHW onto the international map and with the desktop site available in Mandarin, it was crucial that the new mobile site continued to recognise this important market with a multi-lingual function,” says MD of CHW, Paul Southern. “The statistics that we are seeing from industry research make it clear that mobile web access is increasingly important and cannot be ignored.”   
 
The new designs were implemented by web design and development agency Applejack. The site includes mobile-specific elements, such as image and content sliders, carousels and virtual tours, all using swipe and drag navigation for touch screens. Additionally the text size has been increased and the font face changed in places in order to improve legibility, along with easily accessed menus and large buttons for ease of navigation providing the user with an optimal viewing experience on multiple mobile platforms.
 
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