A new agency initiative designed to drive additional business to Cambridge venues has been launched by the town’s venue-finding service, Conference Cambridge.
Conference Cambridge has announced a new collaboration with Trident Hospitality, a specialist in the agency market, in order to raise awareness of its unique collection of venues, which include local colleges and hotels.
The new partnership is backed up by a formal Code of Conduct and an Agents’ Promise which Conference Cambridge has developed in conjunction with its member venues. The agreements provide assurance that in handling an agent’s enquiry, a distinct level of service will be delivered as a minimum. Conference Cambridge member venues taking part in the initiative also agree to pay a minimum of 10 per cent commission on confirmed business.
Kelly Vickers, Manager of Conference Cambridge, says: “We are delighted to be working with Trident to offer our venues access to new markets, and to forming new relationships with agents who may be looking for something different to offer their clients.
“Trident Hospitality not only has excellent connections with the agency market but also has the facility to represent Conference Cambridge, its venues and the City at exhibitions and industry specific events such as the Midlands Consortium of Conference Organisers (MCOCO).”
Pictured, left to right: Kelly Vickers, Conference Cambridge; Kevan Holland, Trident Hospitality; Judith Sloane, Conference Cambridge and Martin Dempster, Trident Hospitality.
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