HBAA partners with Interacterable for SMS messaging and mobile app

The Hotel Booking Agents Association (HBAA) has reached out to its members digitally with the introduction of a new SMS messaging and smartphone app. The app will be used pre-, during and post-event at the HBAA September Annual Forum.
 
Working in partnership with mobile app developers, Interacterable, the HBAA hopes the app will expand the way it communicates selected event updates and news items to members.
 
Members who register for the HBAA’s ‘Made to Measure’ Annual Forum will be able to provide their mobile telephone numbers in order to receive timely and specific event information about the two-day conference at Twickenham Stadium, as well as engage in real life rating of sessions and speakers.
 
“SMS is a personal way for companies to connect with their audiences, and the introduction of direct text messaging by the HBAA will help foster relationships between the association and its members,” Founder & MD of Interacterable, Ole Bo Larsen, said.
 
Chris Parnham, Chair of the HBAA, added: “The smart phone today is becoming as relevant and necessary as the laptop was 10 years ago. We recognise how many uses it now has, the part it plays in business today and its impact and influence on the events industry. This new channel of communication is just one of several initiatives that we are introducing to ensure our members can make the most of their relationship with us.”
 
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