RSA House launches hybrid events offering for 2013

London event venue, RSA House, has unveiled via a live interactive hybrid event, its new ‘Enlightened Hybrid Events’ offering for 2013. It says this launch follows an increase in demand for hybrid events and its completion of its £3m restoration and refurbishment.
 
From January 2013 organisers can host hybrid events in the Great Room which boasts facilities such as cinema-grade projection and 7.1 surround sound and virtual HD broadcast studio capabilities.
 
“The growing popularity and increasing cost-effectiveness of virtual events has seen hybrid events come to the fore,” says Corporate Sales and Marketing Manager at RSA House, Tim Barrett-Jolley. “Organisers are embracing hybrid models in order to connect with participants who will be attending, but also the large number of potential participants who, for whatever reason, can’t physically attend the event.
 
“Hybrid events are really coming to fruition as organisers see the potential in reaching a wider audience and extending the life of the event by presenting interactive content before, during and after,” he adds.
 
The ‘Enlightened Hybrid Events’ offering provides unique interactivity in the form of a touch wall, which can be integrated directly into any event. This suce allows automated check in of guests, both physical and virtual, so that both the local and online audience know who has arrived. The touch wall also allows display of videos and presentations to welcome guests to the event, display of photographs captured on mobile devices by attendees, live video feeds from the event and the opportunity to create interactive surveys, voting or social media engagement.
 
Guests can also check in on mobile tablets held by front of house staff, with both the screen and tablets interacting and updating each other in real time.
 
Post event the organiser will have access to statistics such as the attendee mailing list, which will provide powerful analytics to assist in the marketing, planning and management of future events. An enhancement to ‘Enlightened Hybrid Events’ includes HD multipoint video conferencing, which enables organisers to broadcast live streaming of the event to a website in addition to multiple end point conferencing devices.
 
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