Independent education research commissioned for The Meetings Show UK

The organiser of The Meetings Show UK, Centaur Exhibitions, has commissioned independent research into the different sectors of the meetings industry to help shape the inaugural show’s education programme.
 
Centaur says the research will pinpoint the topics of interest to key visitor sectors and ensure the education programme delivers compelling content, specific to these visitor types.
 
“At the inaugural Advisory Board and Education Panel meetings, it became clear an effective education programme should be tailored to the key delegate types, with detailed research providing the backbone of the content,” The Meetings Show UK Event Director, Steve Knight, said. “Our decision to base our education content on professionally conducted research from both meeting planners and suppliers is a move which will set our education programme apart from every other show in the sector.”
 
He added: “Education is a key ingredient in our show and not just an ’add-on’. This is reflected in the fact we are not holding sessions on the show floor but instead using the recently-refurbished Olympia Conference Centre and The Queen Elizabeth II Conference Centre.
 
“The sessions will be timetabled around the key appointment times so they do not conflict with appointments made with exhibitors.”
 
The research will be undertaken over the next few months and will be fed back to the Advisory Board and Education Panel in early 2013.
 
“Education opportunities are one of the key reasons for attendance at a tradeshow, and therefore it is vital the content is more than just professional and of a high standard,” Zibrant Managing Director and member of The Meetings Show UK’s Advisory Board, Chris Parnham, said. “It must also reflect the needs of the attendees, fill gaps in their knowledge and demonstrate that both organisers and speakers are responding to changes in the industry.”
 
The Meetings Show UK’s inaugural event will take place during week commencing 8 July 2013 at Olympia, London.
 
Any conference-related news? Email sarah@mashmedia.net