World Travel Market (WTM) 2013 will have an increased focus on three growth sectors of travel technology, luxury and business travel.
WTM 2013, which takes place between 4 – 7 November, will see the Travel Technology region become its own event within WTM called The Travel Tech Show. WTM is also launching a dedicated Luxury Showcase, in association with fellow Reed Travel Exhibitions (RTE) event International Luxury Travel Market. Business Travel Market, WTM’s sister event, will co-locate with WTM at Excel London on 6 and 7 November.
WTM say travel technology has been the event’s fastest growing region over the past few years. In 2011 the region grew by 40 per cent and has increased by a further 30 per cent for WTM 2012.
WTM 2011 generate more then £102m in industry deals for travel technology exhibitors.
“World Travel Market 2012 will generate close to £2bn of industry deals, following on from WTM 2011 facilitating £1.7bn,” says WTM Chairman, Fiona Jeffery. “The increased focus on travel technology, luxury and business travel will only increase the business opportunities for both WTM exhibitors and visitors across the four days of WTM 2013.
“Travel Technology at WTM has been successful over the past few years so it was the natural and obvious progression to give it its own event status. The luxury market has ridden the recent global financial downturn better than any other sector, while the high proportion of WTM visitors interested in business travel means to co-location of Business Travel market will increase the business potential for exhibitors and visitors from both events,” Jeffery adds.
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