Event management agency, Carlson Wagonlit Travel (CWT), has launched CWT Hotel Intel, a travel review site that allows business travellers to share hotel ratings and reviews within a secure, company-specific site. Following a business trip, travellers will receive an automatic email alert asking them to comment on their hotel stay and give the hotel a rating.
As part of CWT’s hotel offering called CWT Hotel 360, CWT Hotel Intel gives access to the latest information on company-compliant hotels, as well as advice from fellow business travellers.
“The development of CWT Hotel Intel is aligned with the current trends we’re seeing in the industry – travellers increasingly use peer group information to make decision,” says Innovation Leader at CWT, Patrice Simon. “Using our knowledge of how travellers use social networks for their leisure travel, we developed this travel site that allows business travellers to share valuable information with their peers in a way that supports compliance with a company’s travel policy.
CWT say the new private hotel review site, powered by Vinivi, is specifically designed for companies and gives travel managers a unique tool to help them manage their corporate hotel programme, while encouraging travellers to stay at their company’s preferred properties.
Commenting on L’Oreal’s use of CWT Hotel Intel, Corinne Delbreil, Travel, Meetings and Events Manger for L’Oreal Global Procurement, said: “Our goal was to increase our negotiation power with hotels and improve the satisfaction of our travellers. In just a few clicks our travellers know what hotel their colleagues recommended, if the hotel is available and which services are included within the negotiated rate.”
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