Tourism Flanders will be the Premier Partner at World Travel Market (WTM) in London for 2013 and 2014, and will feature as a ’guest region’ at WTM for the next two years.
“I am delighted with the exclusive co-operation agreement which has just been signed by Tourism Flanders and the organisers of WTM, Reed Exhibitions,” says Flemish Minister for Tourism, Geert Bourgeois. “This provides an ideal position to present ’2014-2018 the Great War Centenary’ to the attention of the travel industry. With this agreement we also look forward to promoting a greater awareness of Flanders and Brussels as a tourism destination.
“The new partnership also provides a unique opportunity for Tourism Flanders to strategically brand itself at Excel during WTM 2013 and 2014. The emphasis on ’2014-2018 the Great War Centenary’ will be visible throughout with a ’poppy pathway’, created using the image of 51sqm of imaged tiles, from the main entrance hall to the main Flanders stand,” Bourgeonis adds.
WTM attracts more than 48,000 international tourism professionals each year, and the organiser claims the show facilitated £1.65bn in business deals for travel and tourism exhibitors over the four days in 2011.
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