Royal Armouries International (RAI), the Leeds-based corporate entertainment and venue management company, is facing a bill of more than £50,000 as it rebrands its flagship venue, formerly Savile’s Hall.
A rename to New Dock Hall is now being followed by the replacement of a long list of branded items that were labelled with Sir Jimmy Savile’s name, from pencils and name badges through to websites, staff clothing and business cards.
“Sir Jimmy’s name and reputation are irrevocably tainted and we have to remove every trace,” said RAI Managing Director, James Vincent.
“It isn’t just a case of taking down a couple of signs and putting up new ones. We have had to rebrand and renew advertisements, radio campaigns, videos and websites – the Savile’s site alone has more than 500 pages. So now we’re dumping everything, including umbrellas and even stress balls!”
The hall cost £3.5m to build and then a further £1.5m to equip. It is a multi-media space available for a range of events including conferences, exhibitions, weddings and black-tie banquet for 1,500 people.
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