Hilton offers PCMA membership through HHonors loyalty scheme

International hotel group, Hilton Worldwide, and the Professional Convention Management Association (PCMA) have partnered to offer a new value-added option for meeting industry professionals to engage in PCMA membership.
 
Through Hilton Worldwide’s Hilton HHonors guest loyalty programme for Hilton’s 10 international hotel brands, members will be able to redeem their HHonors Points for PCMA Professional or Supplier Memberships.
 
“This agreement underlines the partnership nature of PCMA and how, as an association, we can bring wide reaching member benefits for senior meetings and events professionals,” said International Board Director of PCMA and Director of Sales for the SECC, Ben Goedegebuure (pictured).
 
PCMA President and CEO, Deborah Sexton, added: “This partnership is designed to help foster professional development and peer-to-peer business networking among those in the meetings, conventions and business events industry.
 
“PCMA members will be able to renew their membership by using their HHonors points, while those who are not members, but interested in their professional development, can easily join PCMA by using their HHonors points,” she added.
 
Hilton Worldwide will also support the educational platform and networking opportunities associated with a PCMA membership.
 
PCMA currently has 6,000 members and 17 chapters throughout the United States, Canada and Mexico, with members in 35 countries.
 
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