VisitScotland BTU promotes Henderson to UK and European meetings role

Amanda Henderson has been promoted to the position of Meetings and Incentives Marketing Manager for the UK and Europe within VisitScotland’s Business Tourism Unit (BTU).
 
The tourism body has also appointed two new marketing executives at its Edinburgh HQ and a business tourism executive for the northern region.
 
Henderson, formerly Marketing Manager for Europe, is tasked with increasing meetings and incentive business to Scotland both from within the UK and around the world. She retains responsibility for the Business Tourism Unit’s European marketing strategy, including account management of marketing and PR agencies in Germany, France and Spain, capitalising on her language skills and experience of the continental market.
 
“I’m really looking forward to getting my teeth into the UK market and there are bound to be synergies and lessons to be learnt from the way the industry operates in mainland Europe,” says Henderson.”
 
The BTU has also welcomed two new Marketing Executives: Louisa Mungall and Danielle McKinlay. McKinlay has knowledge of the North American market having completed a one-year work placement with VisitBritain based in New York City.
 
Heather McNee has been appointed Business Tourism Executive, working alongside Moira Unwin, Business Tourism Manager North, to grow the meetings and incentives market to the northern region.
 
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