World Travel Market (WTM)
is introducing an extra Speed Networking Thursday event in an attempt
to drive more industry business at its 2012 edition at Excel London in
November 2012.
Speed Networking was introduced at WTM 2009 and, organisers claim, led
to an increase in the amount of business WTM generates for the travel
and tourism industry. WTM 2011 was responsible for £1.5m in travel
industry deals, a 16 per cent increase on the previous event.
Over 200 buyers and 438 exhibitors took part in the Speed Networking
event at WTM 2011, with the event taking place on the Monday morning
before the exhibition opened to give buyers and exhibitors more time to
discuss and conclude business deals.
The WTM Meridian Club Networking Breakfast was introduced on the final
morning at WTM 2011 to give buyers and exhibitors an informal
opportunity to discuss business deals with new contacts.
For WTM 2012, the Networking Breakfast will be followed by the WTM Speed Networking Thursday event.
“WTM Speed Networking has been a great success since it was introduced
in 2010,” says Reed Travel Exhibitions Director, WTM, Simon Press. “Both
exhibitors and WTM Meridan Club buyers have embraced the concept of
quick initial business meetings to discover if there is an opportunity
for further detailed discussions.”
WTM 2012 takes place at Excel London, 5-8 November.
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