US author and sales leadership consultant Lisa Earle Mcleod said the economic negatives of the recession had actually done the UK events industry a favour.
Earle Mcleod was the keynote speaker at Sold, the first ‘No-Nonsense Sales Conference’ for event industry professionals, an inaugural event hosted at the Royal College of Obstetricians and Gynaecologists in London.
Sold was organised joinly by F2F Events and Mash Media, parent company of Conference News.
