Notts County Football Club has appointed Lindley Venue Catering to provide its match-day and non-match day catering services at the club’s Meadow Lane stadium for the next five years.
The appointment of the specialist sports stadia catering division of The Lindley Group comes as Notts County FC celebrates the 150th anniversary of the formation of the club in 1862, and marks a departure from it previously in-house catering service.
LVC has been brought in to maximise the revenue potential of the newly refurbished conference and banqueting facilities at Meadow Lane, and to develop the food retail, bar and hospitality services.
The Lindley Group’s Head of Sales and Marketing, Jonathan Davies says: “We will be working with the club to develop and promote a comprehensive portfolio of non match-day hospitality packages which will make the venue more attractive for both private and corporate hire.”
A re-development programme at the ground over the past two years has seen the upgrading of the reception area, hospitality lounges and executive boxes. The Lindley Group is also contributing £65,000 towards the refurbishment of Notts County FC’s function room, the 1862 Suite.
“As we approach the completion of the extensive refurbishment programme at Meadow Lane, we want to ensure that we are in a position to capitalise on the investment we have made in the facilities at the stadium, and re-considering our catering requirements has formed a natural part of that review,” says Notts County FC’s CEO, James Rodwell.
“The selected catering partner not only had to have the culinary skills to raise the bar in terms of developing hospitality menus, but they also needed to demonstrate sales and marketing expertise in bringing in private and corporate events business,” he adds.
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