Visit York, the city’s official tourism agency, has announced a new business tourism brand: Visit York 4 Meetings.
The re-brand is part of Visit York’s plans to create a stronger and more coherent marketing campaign to boost conference and events bookings in the city.
“The re-brand is part of our dedicated strategy to boost business tourism in the city, providing a greater profile for our venues which range from the Chapter House of York Minister and five-star Cedar Court Grand Hotel and Spa to smaller venues like the Hospitium or Bar Convent Conference Centre,” says Business Tourism Manager at York 4 Meetings, Laura Freer.
“The team has a great knowledge of the area, can provide a venue finding service, deliver accommodation bookings and produce bid-documents,” she adds.
The new branding will also see the first ever ’Visit York in London’ meet the buyer event, aimed at attracting buyers from London and the South, as well as a number of international business tourism marketing opportunities in partnership with Visit England.
Other projects being worked on include the Conference Ambassador Programme with 30 ambassadors on board, and a programme of exhibitions and workshops promoting York’s conference venues.
“York offers a diverse range of conference venues, and delegates have the opportunity of experiencing York’s visitor attractions, theatres, restaurants and festivals. York will always add value to a delegate’s experience and Visit York 4 Meetings will take that message to a national and international audience,” says Chief Executive of Visit York, Giliian Cruddas MBE.
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