New services and upgrades for 2012 IMEX America following feedback

The
IMEX Group is to introduce a range of new services and upgrades
following extensive surveys and one-to-one feedback from both hosted
buyers and attendees to last year’s meetings and incentives tradeshow in Las Vegas, IMEX America.
 
Almost 1,000 non-hosted industry buyers visited the show to do business
with 1,800 exhibitors from 147 countries at last year’s launch show,
11-13 October 2011. According to IMEX, North American buyers were
particularly enthusiastic in their appreciation and use of the IMEX
online scheduling system, which enabled buyers to make appointments
with exhibitors.
 
This year a personalised IMEX inbox is being
introduced to collect all exhibitor messages to buyers into a single
inbox on the IMEX website. The intention is to help buyers manage
exhibitor marketing information by generating just one aggregated email
per day to each buyer. This streamlining of emails was tested at this
year’s IMEX in Frankfurt among 50 per cent of hosted buyers.
 
Several new networking receptions will also be built into the 2012 show
to provide more opportunities for expanding professional business
networks, including an early evening reception by association Meeting
Professionals International (MPI).
 
This year the show’s ‘Smart Monday’
includes high-level education delivered by partners and associations,
including motivation association Site, International Special Events
Society (ISES) and Association of Corporate Travel Executives (ACTE),
as well as Association Focus; a ‘conference within a conference’ for
association meeting professionals, delivered by the centre for
association management (ASAE), International Congress and Convention
Association (ICCA) and Professional Convention Management Association
(PCMA).
 
Commenting on the planned changes to the trade show
experience for buyer-attendees, CEO of IMEX Group Carina Bauer, said:
“Our inaugural trade show made a really strong start and since then we
have listened closely to make sure the changes we implement are well
received and truly beneficial. At the end of the week, we want all
visitors to feel they’ve received outstanding value and return on time
and effort invested.”
 
IMEX America 2012 runs from 9-11
October at the Sands Expo, Las Vegas, followed by PCMA’s Global
Professionals Conference, 11-12 October.
 
Any news? Contact conferencenews@mashmedia.net