Two new association wins worth £1.2m for Birmingham

ICC Birmingham has confirmed two new pieces of association business, announcing The National Association of Head Teachers and the British Society for Dental Hygiene Therapy will both bring their 2013 annual conferences to the city.
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The International Convention Centre (ICC) Birmingham has confirmed two new pieces of association business, announcing The National Association of Head Teachers (NAHT) and the British Society for Dental Hygiene Therapy (BSDHT) will both bring their 2013 annual conferences to the city. 

The NAHT conference is expected to attract over 600 delegates next May, and will take place over three days.

The BSDHT annual convention is an annual gathering and is expected to draw 800 dental hygienists and therapists for a three-day conference in November 2013.

Account Director Linda Best has been working with both the NAHT and BSDHT to secure the events. She said: “I am really pleased that NAHT and BSDHT have decided to hold next year’s conferences with us. Both organisations are known to provide high quality conferences, so it is a huge compliment that they have chosen the ICC for their events and a great reflection of the level of service we provide.”

The second city is also renewing its call to Government to keep the high speed rail link project HS2 on track. Marketing Birmingham’s Chief Executive Neil Rami says HS2 will have a tremendous impact on Birmingham’s growing visitor economy.

“Visitor numbers have increased by 13 per cent in Birmingham in the last five years, up from 29.1m to 32.m. This is worth an estimated £4.6bn to the local economy,” says Rami.

Birmingham already attracts more conferences than any other UK city outside London, notes Rami, who says HS2 will bring many more business and leisure visitors to the region.

“The Birmingham area is already very successful in attracting both business and leisure visitors, but we need greater accessibility both to and within the city to boost these numbers even further.”

Other transport regeneration projects include the redevelopment of New Street Station, Birmingham Airport’s redevelopment and the extension of Midland Metro.

If realised, HS2 will cut Birmingham-London journey times from around 1 hour 24 minutes to 45 minutes, with phase two cutting Birmingham-Manchester journey times from 1 hour 31 minutes to 41 minutes and Birmingham-Leeds journey times from two hours to 57 minutes.

“Birmingham is one of the UK’s best placed cities for exhibitions, conferences and event facilities, including The NEC, The ICC, The LG Arena and the NIA,” Rami adds.

“The arrival of HS2 will make a tremendously positive impact on this industry, boosting our reputation as somewhere that delegates can easily reach and will enjoy visiting; two key factors for organisers when they are considering where to locate events.”

Do you have news for CN? Email: pcolston@mashmedia.net

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