International Convention Centre (ICC) Birmingham caterer Amadeus served a record 950 guests from a full menu of choices at the British Small Animal Veterinary Association (BSAVA) World Congress gala dinner.
The dinner, held at ICC, offered a choice of three starters, three main courses and three deserts.
“Delivering a restaurant style service, where each guest has a menu of options to choose from is relatively unheard of, particularly on such a scale,” said Craig Hancox, Amadeus’ Catering Manager at the ICC.
Executive Head Chef, Simon Hillier and his team have delivered this service before but not for so many.
“This style presents its challenges, primarily from a service and ordering point of view, but we have a very talented team who are always looking to raise the bar for our clients and I feel we’ve certainly achieved this here,” Hillier said.
“The team came out on stage and received a standing ovation, that’s a fantastic reward for all the hard work.”
The congress that took place in April of this year, welcomed more than 5,000 vets, 2,000 vet nurses and 3,000 exhibitors from 70 nations.
The Amadeus team also created a Taste of Britain reception at the event’s opening ceremony, where 750 guests had a choice of four British themed catering pods: a Chip Shop – the most popular pod; a Country Carvery; Ice Cream Tricycle; and, the ICC’s Pudding Society, serving small tasters of traditional English puddings.
The BSAVA World Congress was held at the ICC for the 22nd successive occasion, and this year attracted a record 10,000 visitors 22 per cent up on the previous high in 2011.
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