Smart AV partners with Poken

Event AV suppliers, Smart AV, has partnered with Poken in the UK, a provider of solutions for events and location based marketing.
 
Smart AV, the exclusive UK partner, will be joining partners from regions such as South ica, Dubai, and the US where Poken has been utilised by several high-profile clients including Coca Cola, Microsoft, Samsung, Adobe and BMW.
 
Poken, originally developed as a social networking tool, uses NFC (Near Field Communication) technology to allow a platform in which its users can share contact details through a ‘digital business card’ managed on a social networking site, called a ‘hub’.
 
Poken has developed applications in various fields and has become popular at exhibitions and conferences to allow companies to share and generate information on anything from PDFs, presentations and brochures to demos and videolinks by using specific ‘touch’ points throughout the event.
 
“Smart AV is very excited to become the exclusive UK Partner for Poken. We are constantly striving to stay at the forefront of new technology and adding a social media product which incorporates NFC technology to our extensive interactive product portfolio is an exciting prospect,” said Darren Poultney, Managing Director of Smart AV.
 
Smart AV says it believes Poken will enhance what it already offers exhibition/conference organisers, agencies and high-end corporate clients, increasing networking opportunities for visitors and delegates as well as improving ROI for event organisers through refined analytics on event, conference and exhibition activity.
 
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