Maritz Travel, a full-service meeting, event and incentive travel agency, has acquired another agency Experient.
Both
US agencies claim to be two of the largest companies in the meetings
industry and the deal, Maritz says, will allow them to expand their
business.
“As a result of this deal, Maritz Travel will lead
the industry in four key areas: corporate, association, tradeshow and
strategic meetings management,” says President of Maritz Travel, David
Peckinpaugh. “By combining, we will expand the capabilities we bring to
clients beyond what either of us might offer independently.”
The
Maritz end-to-end service delivery model will be enhanced by
Experient’s ability to provide additional full and select services
including registration, housing, site sourcing/contract negotiation and
lead retrieval. Clients also will benefit from 12 regional locations and
the ability to serve clients across corporate, association, tradeshow
and government markets.
In 2011, the agencies claim their
combined economic impact represented more than US$2bn in volume spend
and nearly three million travellers served.
As a result of the
acquisition, Experient CEO Jeff Price will be stepping down, and
Experient will operate as a wholly-owned subsidiary of Maritz Travel.
Any conference-related news? Email sarah@mashmedia.net
