Keele Conferences to launch new customer feedback campaign at Confex

Staffordshire-based Keele Conferences and Events is to launch a campaign based on customer and industry feedback at this year’s International Confex, 6-8 March 2012.
 
The academic venue says the Conference Characters campaign calls for a greater focus on delivering conferences and events with a strong personal approach.
 
Keele Conferences and Events will be exhibiting for the first time at International Confex, alongside destination partners Yarnfield Park, Britannia Stadium and Staffordshire and Stoke-on-Trent Conference Bureau.
 
“It is not enough to just focus on providing a good service, that should be a standard,” says the Head of Keele Conferences and Events, Sam Booth. “We should be working to provide good service but with a unique delivery by strong characters.
 
“With the arrival of the Olympic Games, this year more than any other will be one where people expect unique events and, with the spotlight firmly placed on how the industry perms, we have a great opportunity to show off what we can do.”
 
Keele Conferences launched Keele Event Services last year, which provides event support and management to associations as their annual conferences travel around the country. Also during the latter part of 2011, the bureau embarked on a drive to encourage the industry to support the promotion of the educational benefit of meetings and events for generating knowledge and research, aside from the financial benefits. This received strong backing from the Britain for Events Campaign.
 
Keele Management and Training Centre, capable of hosting up to 40 people, offers 39 ensuite bedrooms available all year round. During vacation months the campus can offer 2,000 bedrooms.
 
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