Welcome to Yorkshire scoops World Travel Award

Welcome to Yorkshire has scooped a World Travel Award for the World’s Leading Marketing Campaign.
 
The tourism bureau beat destinations and brands including Brazil, India, South ica, Abu Dhabi, Qatar, Etihad, Kuoni, Expedia, Visit London, Thomas Cook and Visit Scotland, with its marketing campaign for Yorkshire.
 
Welcome to Yorkshire’s Chief Executive Gary Verity said: “Yorkshire is a world beater and winning this award for the second year running proves it. We have gone head-to-head with some of the best brands with bigger budgets than us and come out on top again.
 
“The award shows how far we have come in three years since Welcome to Yorkshire launched, that we now judge ourselves against the world’s best and not just our competitors in the UK.”
 
The bureau estimates 25m people have seen the Welcome to Yorkshire marketing campaigns.
 
The World Travel Awards celebrate the most successful travel and tourism brands.
 
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