The PS Events Group has unveiled a new era and vision for the agency, to mark its 15th birthday.
The new vision includes a reimagined business structure and a sharpened creative vision, all set to redefine what live experiences can achieve.
The agency has a portfolio that spans brand-defining launches, elite private celebrations, large-scale international sporting ceremonies, and immersive advertising campaigns and has its roots deeply embedded in the world of television and theatre.
Its businesses client list includes brands such as GoDaddy, leading pharma companies, data and tech innovators, as well as high-profile activations for FIFA, various World Cups, the Commonwealth Games, Formula 1 Grand Prix’s, and red-carpet moments for celebrities, brands, and luxury houses.
Now, the group is consolidating its expertise under one cohesive vision that is designed to offer clients more creativity, more strategic insight, and more emotionally powerful storytelling than ever before.
Operating under the reinvigorated banner of The PS Events Group, the business brings together three powerhouse divisions into one elite offering: all driven by the extensively experienced world class events team
- Performance Specialists – The group’s in-house talent agency, producing high-calibre live performances with actors, dancers, and musicians to drive narrative, spectacle, and emotional connection—ideal for immersive brand storytelling and unforgettable ceremonies.
- Production Styling – A fusion of creative direction and cutting-edge technical design, backed by an extensive Prop Store with items available to dry hire alongside an expert scenic team. From experiential environments to dramatic build-outs, they specialise in visually rich, physically and digitally integrated experiences.
- PS Consultancy – The group’s strategic brain trust, offering future-facing advisory services to brands, agencies, and venues. From concept innovation to white-labelled creative direction, it’s where imagination meets industry insight—empowering bold thinkers with expert partnership.
Lucy Nicholls, founder, CEO and creative director at PS Events Group said: “This is our moment to expand, elevate, and energise everything we do. Our industry is moving fast—and audiences want more: deeper emotion, higher spectacle, and meaningful connection. With this evolution, we’re ready to meet that challenge head-on.”
She added: “We’ve designed events for global brands, creative agencies, international sports federations, and exclusive private clients, always with one clear aim: to move people. As our business continues to evolve with greater clarity, confidence, and purpose, I like to think we’re building something extraordinary, something that stands for emotional impact, creative courage, and unforgettable experiences.”
