Identity, the global experiential agency behind events such as London’s New Year’s Eve celebrations, Royal commemorations, international summits and corporate experiences, has announced its first official partnership in the world of sport, teaming up with professional golfer Shaun Norris.
Unveiled at the start of the Scottish Open, the announcement signals Identity’s expansion into the sports arena as part of its wider mission to create events and experiences that leave lasting legacies – on and off the course.
The partnership aligns with Identity CEO Michael Gietzen’s role as co-founder of the Sport Impact Summit, which brings together global stakeholders to explore how sport can drive long-term social and economic change.
Gietzen said: “Sport unites us across languages, cultures, and borders.”
He added: “It’s an all-encompassing arena where passion, performance, and community come together to create something truly unforgettable. Through our partnership with Shaun, we’re bringing our philosophy to life on a global stage, connecting the human experience of sport with the legacy of world-class events.”
Shaun Norris has secured 14 international tour victories, including an impressive eight wins in the Japan Golf Tour. He is currently ranked 54 in the world. He brings both performance and purpose to the partnership.
Shaun Norris said: “I’m really excited about this partnership with Identity. They’re doing amazing work around the world and it’s a privilege to be part of that. It’s a big brand with big ideas, and I’m looking forward to contributing in any way I can. This feels like the start of something special.”
This is the first in a series of sport-led initiatives for Identity, with further activations and ambassador partnerships to be announced over the next year.
