MCI UK , an engagement marketing agency and part of the global mci group, has launched a new strategic direction—bringing together a 60-strong expert team across the country to offer clients a powerful, integrated engagement agency model.
Backed by global infrastructure and a locally rooted team, the agency has recently strengthened its UK offer and is excited to announce a strategic merger with Pure Communications Group, a London-based events and communications agency.
This partnership follows MCI UK’s recent merger with Meet & Potato, which extended the agency’s reach into the North. With the addition of Pure, MCI UK strengthens its presence and agility in the capital, and in the UK, with new talent and capabilities in London and Liverpool.
This evolution supports growth in professional services and tech, and positions MCI UK as a more consultative, insight-led partner—built to deliver value, earn loyalty and drive future client success.
Clients will now benefit from:
- Full-service departments: strategy, project management, creative, corporate and associations.
- Strategic consulting and creative services from senior experts across brand, content and communications.
- Stronger cross-functional and delivery teams delivering complex, multi-channel campaigns under one roof.
- Full UK coverage, with a central London hub.
- New service lines including venue sourcing, video production, internal communications and strategic storytelling.
Charlee Gough, managing director of MCI UK, said: “We are reimagining how we partner with clients—with new and existing talent, expanded capabilities, and a stronger presence across the UK.”
She added: “We are building a creative and consultancy-led engagement marketing agency to help our clients solve their audience challenges. This merger represents more than just growth — it’s a meaningful step forward in our ability to offer richer, deeper and more integrated experiences for our clients.”
Charlotte Gentry, founder & CEO of Pure Communications Group, added:“This merger marks a defining moment in Pure’s journey. What began as a boutique agency built on strategic thinking and brilliant execution is now evolving into something even more powerful. MCI’s global reach and shared values give us the platform to do more — for our clients, our people, and the industry we’re proud to help shape.”
