asembl.group has opened a new office in Manchester, marking another milestone in its global growth strategy.
The group, which already operates offices in southern UK, Poland, Dubai, and Sydney, is also eyeing further expansion into the US market.
The move to Manchester follows the trend of brands relocating and growing in the North of England.
Gavin Farley, CEO of asembl.group, said: “Above all, it’s a demonstration of our commitment to not standing still. We’re incredibly passionate about the service we provide throughout asembl.group, and Manchester is full of possibilities to introduce new brands to the global capabilities of the group.”
He added: “Brands are migrating north and tapping into the rich communities that now exist outside London. The North traditionally hasn’t been as closely watched as London, giving brands ripe opportunities to take more risks and be more creative when it comes to their brand experiences.”
The new office will be headed up by Mike Linford, partnerships manager at asembl.group, who was mentored by Farley through the Elevate mentoring scheme. Some of the groups key contractors are also based in and around Manchester.
The success of the Manchester expansion will be measured over the next two to three years by the quality of the brands the group partners with, focusing on those that align with asembl.group’s values and want to be at the forefront of their industries.
While commercial performance is naturally important, the priority is on continuing to deliver outstanding work for both new and existing clients in the UK and globally.
