Culture, curiosities and champagne offers extravagant ideas for the everyday event planner.
In our sixth edition, we look a little deeper, into spaces that can be found underground.
From atmospheric wine cellars to historic bank vaults, these below-ground spaces offer mystery, mood, and major style points.
Here are five unique venues where you can take your next event beneath the surface and still sparkle.
Berry Bros. & Rudd Wine Cellars: Private dining with prestige
Nestled beneath St. James’s in London these 17th-century cellars are pure heritage. Ideal for intimate dinners, wine tastings, or brand events that call for refinement and story.
Berry Bros. & Rudd Wine Cellars offers a polished, intimate setting that exudes heritage and quiet prestige making it an ideal choice for client receptions aimed at nurturing relationships with high-value contacts.
Its private, historic character lends credibility and gravitas to investor events, particularly capital raises or strategic briefings where trust and tradition matter. For product launches, the space is best suited to premium or story-rich offerings, such as fine spirits, fashion collections, or luxury services where atmosphere plays a key role in reinforcing brand narrative.
The elegant, candlelit environment also creates the perfect backdrop for thought-leadership gatherings, from boardroom-style dinners to fireside chats that encourage meaningful dialogue. Overall, it’s a venue that naturally aligns with brands looking to project excellence, heritage, and a highly tailored experience.
The Vaults: Bold, immersive experiences
Located at Waterloo in London, The Vaults are urban, raw, and full of character. The Vaults are a maze of railway arches turned creative playground. Think immersive theatre, edgy product launches, or after-dark art parties.
The Vaults in Waterloo offer a raw, high-impact space that’s perfect for B2B brands looking to challenge convention. For client receptions, it delivers a bold, immersive atmosphere that helps creative, tech, or lifestyle brands stand out and leave a lasting impression. While it’s not a traditional choice for investor briefings, it suits businesses showcasing innovation portfolios or creative campaigns to forward-thinking backers. Product launches thrive here, especially when experiential, sensory, or performance-led — the venue’s theatrical nature supports surprise and storytelling in equal measure. For thought-leadership events, The Vaults encourage formats that break the mould, from interactive forums to anti-conference experiences that foster authentic dialogue. Its underground character, coupled with its adaptable layout, positions it strongly for brands that pride themselves on disruption, expression, and bold identity.
Freemasons’ Hall Crypt: Heritage-themed events
Beneath one of Edinburgh’s most iconic buildings lies this stone-arched undercroft — moody, gothic, and beautifully preserved.
Steeped in heritage and visual drama, the crypt beneath Edinburgh’s Freemasons’ Hall provides a unique setting for B2B events with narrative depth. For client receptions, the atmospheric arches and stone walls create a sense of intimacy and occasion — ideal for memorable evenings that honour key relationships. The crypt’s historic gravitas also enhances investor events, bringing a sense of trust, continuity, and long-term vision to strategic gatherings. It works particularly well for product launches with a seasonal or heritage focus, offering a story-rich space that elevates brand storytelling. The venue’s acoustics and setting lend themselves beautifully to thought-leadership sessions — especially small, candlelit panels or peer-led retreats where ambience matters. This venue is a strong match for brands with authenticity at their core — particularly in sectors like education, sustainability, finance, and the arts.
The Vault at The Ned: Luxe receptions and VIP clients
Once the Midland Bank’s stronghold, The Vault at The Ned is now one of the capital’s most exclusive underground bars. Why not host a private event surrounded by steel safety deposit boxes and plush leather booths?
Refined, secure and discreet, The Vault at The Ned is a natural choice for high-level B2B events that require privacy and polish.
It’s perfectly suited for client receptions targeting senior stakeholders or VIP audiences offering a seamless blend of exclusivity and comfort. Investor events benefit from the space’s secure, historically significant setting, making it ideal for closed-door updates, confidential presentations, or capital market days.
When it comes to product launches, the Vault’s visual ties to banking and finance make it an exceptional fit for fintech, wealth, or premium service reveals. It’s also a powerful location for thought-leadership gatherings, where C-suite roundtables, policy briefings or invite-only discussions can unfold with elegance and ease. The Vault aligns with brands that project stability, legacy and elite positioning, especially in the financial, legal, and luxury sectors.
The Cavern Club: History, music and nostalgia
Famous for its Beatles legacy, The Cavern Club in Liverpool is packed with history and music nostalgia. You can hire it for gigs, launches, or networking with a rock ’n’ roll twist.
The Cavern Club offers an entirely different flavour for B2B events, relaxed, nostalgic, and full of cultural cachet.
It’s an ideal space for client receptions that lean into storytelling, music, and shared experience especially for brands seeking to spark emotional connection.
While less conventional for investor events, the venue can support creative pitches or industry-specific showcases where atmosphere and originality count. Product launches in music, fashion, or lifestyle sectors thrive here, tapping into the energy and heritage of a space made famous by The Beatles.
Thought-leadership formats such as media panels, fireside interviews or brand storytelling sessions can also shine in this setting, where the blend of culture and history brings warmth to every gathering. The Cavern Club is best suited to brands that embrace authenticity, nostalgia and audience passion especially those in entertainment, creative industries, or youth-led markets.
If you ask me, going underground has never looked so good.
