YourVenue, the venue finding arm behind some of the UK’s most iconic racecourses, has seen a notable rise in the number of corporate event organisers choosing to use racecourse weighing rooms as part of their event experience.
Traditionally the preserve of jockeys and officials, the weighing rooms are fast becoming a favourite for pre-dinner drinks, cocktail receptions and VIP welcomes.
The rooms are steeped in history and personality, from their polished wood panelling and original features to the unmistakable atmosphere of racing heritage. YourVenue courses are also offering ex-jockeys and raconteurs to bring the experience to life, through the eyes of the people that spent their career in these iconic spaces.
Julie Coates-Walker, group head of sales at YourVenue said: “We’re seeing more planners looking to do things differently, to add more story, style and meaning to their events.”
She added: “Our Weighing Rooms offer all of that in spades, they’re steeped in history, rich in atmosphere, and visually striking. They instantly add a sense of occasion before guests even step into the main event spaces.”
Bringing together a national network of racecourses, YourVenue offers flexible, high-capacity options for meetings, conferences and large-scale outdoor events, with an abundance of outdoor space and fresh air.
The Weighing Rooms, once a best-kept secret, are now a smart addition to the delegate journey, used by organisers across sectors including finance, pharma, hospitality and brand experience.
YourVenue believes the charm of the Weighing Rooms bring added value and an extra layer of authenticity to live events. Coates-Walker added: “The sport of racing has evolved so much over the decades, yest these spaces have retained a timeless elegance. It’s something guests really feel. Whether it’s during an informal reception on arrival or a place to network post-conference, these rooms spark conversation and elevate the atmosphere.”
