Sledge, the employee owned and purpose-led, UK-based agency with expertise in live events and film, has unveiled its new value proposition – Experiences that Impact People. Not the Planet.
The reposition is designed to reflect the agency’s specialism in creating immersive, story-led experiences that support brands to become a powerful force for good, it is complemented by a refreshed mission, brand design and Employee Value Proposition (EVP).
The mission speaks to Sledge’s commitment to making client projects not only more memorable and remarkable, but sustainable, by putting purpose alongside profits and sustainability centre stage, which is achieved through applying a proven operational process known as the Sledge Edge, along with a dedicated IMPACT measurement tool to every project.
While the Sledge logo remains, the agency’s brand design, which can be found across its website and social media platforms has evolved, and spans a new colour palette, fonts and graphic treatment, where “impact indicators” represent team members’ energy towards enacting positive change.
Sledge continues to live and breathe its Employee Owned Trust (EOT) model, which in B Corp terms, is an Impact Business Model and fosters a culture of open communication and transparency one where every voice is heard and valued, and diverse perspectives are encouraged.
The latest action has seen the agency launch its EVP, which is underlined by its people-first, planet-conscious approach, and commitment to collective growth, delivering extraordinary experiences that blend creativity with purpose, and providing employees with the tools, opportunities, and support to craft their path, ensuring a positive employee experience, and that in turn, clients receive a consistently
premium level of service.
Sarah Yeats, managing director at Sledge said: “We are passionate about pioneering lasting partnerships with forward thinking brands committed to enacting positive change, and recognise that with the sustainability space becoming increasingly crowded, brands require the support of purpose-driven partners who are able to capture their unique story, and communicate it boldly, bravely and creatively.
She added: “This, combined with the fact that sustainability is embedded throughout our operations, is ultimately what inspired our new value proposition, mission and brand design. Each element more accurately speaks to what we do, why brands come to us, and our ethical reasons to believe, and we’re thrilled to be rolling this out to the benefit of our clients, people, and the planet.”
