The Bulb, part of the Trivandi Group, has been appointed as sustainability consultancy for the Invictus Games 2027 in Birmingham.
This appointment will support the games’ ambitious vision to deliver meaningful environmental and social impact while creating a sustainable approach for future host cities.
The two and a half year consultancy, running until September 2027, will be led by Selina Donald, director of sustainability and Meg Strahle, sustainability consultant, with advisory support from David Stubbs, former head of sustainability for London 2012.
Working closely with the Invictus Games organising committee, The Bulb will apply its award-winning methodology to create a bespoke sustainability strategy unique to Invictus Games 2027.
This comprehensive approach goes far beyond carbon measurement to encompass environmental impact reduction, positive social outcomes and sustainable practices that future games can build upon.
Key deliverables include developing a sustainability strategy with SMART targets (Specific, Measurable, Achievable, Relevant, and Time-bound), operational implementation plans across all functional areas, supporting the social impact plan, procurement consultancy, baseline measurements, stakeholder engagement and a comprehensive sustainability and social impact report.
Detailed knowledge transfer from Birmingham’s sustainability journey will ensure lasting benefits for future Invictus Games hosts.
The programme will align with ISO 20121:2024 standards, UN Sustainable Development Goals, and the Invictus Games Foundation’s sustainability approach. By threading sustainability, social impact and accessibility throughout delivery, the games will demonstrate how major events can be delivered considerately for the environment, local communities and the WIS community.
Selina Donald, founder of The Bulb and Trivandi’s director of sustainability said: “This project allows us to demonstrate how sustainability can be embedded into every aspect of event planning while delivering meaningful impact for the environment, the West Midlands community, and most importantly, the wounded, injured and sick service personnel who are at the heart of these Games.”
