Cvent has announced a new three-year agreement with AIM Group International, a organisation specialising in connecting people, brands, and communities through events and conferences.
Under the agreement, AIM Group International will leverage Cvent’s Supplier Network to streamline hotel and venue sourcing for clients across its international offices.
Cvent’s technology helps centralise request-for-proposal (RFP) activities, enhance reporting accuracy, and accelerate the sourcing process for hotels and venues across Europe and around the world.
As trusted names in the meetings and events industry and with a long-standing presence in the regional markets, AIM’s broad adoption of the Cvent Supplier Network is expected to help increase engagement and interest in online hotel and venue sourcing.
The announcement reflects Cvent’s strength as a global marketplace, event organisers sourced a record-breaking $16.5bn in MICE business value in 2024 alone.
Scott Lockey, Cvent vice president of Partnerships, said: “As a global event and hospitality technology leader, we’re proud to support organisations like AIM Group International as we set the standard for enhanced MICE sourcing and successful outcomes. Over the next three years, our technology will empower their diverse portfolio of clients with easy-to-use technology, ultimately enhancing event success and client satisfaction.”
