George P. Johnson, a strategic experience marketing agency, has announced a series of key leadership appointments across the EMEA region and globally.
These changes reflect GPJ’s commitment to delivering consistent, innovative brand experiences for some of the world’s most influential organisations.
Oliver Ehmke will take the role of managing director, Middle East and Africa, based in Dubai.
Ehmke brings over seven years of leadership as head of GPJ Germany and was instrumental in launching the agency’s presence in the Middle East.
His stewardship of the DP World account, now a cornerstone global client, has helped establish MEA as GPJ’s fastest-growing region, which now includes a new presence in Saudi Arabia. In his new role, Ehmke will continue to support global clients and drive regional growth for GPJ in partnership with Project.
Jonathan McCallum moves into the position of managing director, Europe, expanding on his leadership success as managing director of the UK and former head of strategy. McCallum’s appointment reflects his reputation as a strategic partner to both clients and teams across the region, and he will now oversee GPJ operations across the European continent.
In Germany, Jens Arnegger has been appointed country manager, Germany, bringing 17 years of GPJ experience across marketing, client services, and business development.
Known for his strong leadership, creativity, and deep client relationships, Arnegger will report to McCallum and work closely with Ehmke during the transition.
These announcements follow Fiona Bruder’s recent promotion to global CEO of GPJ, marking a new chapter in the agency’s global growth strategy. Bruder’s appointment reflects GPJ’s ongoing investment in strategic alignment, client service excellence and integrated global leadership.
Bruder succeeds Chris Meyer, who has now taken the helm as CEO of Project Worldwide, GPJ’s parent company.
Bruder said: “These leadership changes reflect our continued focus on unlocking growth, sharing best practices globally, and delivering consistent, breakthrough work for our clients.”
She added: “With these exceptional leaders in place, we are poised to deepen our impact across regions and disciplines, and further realize our ambition to be the most strategic and creative experiential agency in the world.”
