New analysis of tourism data has highlighted that the economic impact of tourism in Aberdeen and Aberdeenshire increased year-on-year to £1.27 bn in 2024, a growth of 2% over 2023.
Latest figures from independent research conducted by Global Tourism Solutions (GTS) using the Scottish Tourism Economic Activity Monitor (STEAM) model show an upward trajectory for the region’s tourism sector. Growth was driven by up to 3.7 m visitors staying overnight in 2024.
This is also boosted by day visits, with 2.59m visitors experiencing the region’s quality tourism and hospitality products and experiences.
Information was gathered from occupancy data and visitor attractions data, as well as intelligence from festival and events organisers, venues and transport providers to produce an aggregated overview of activity in the region in the last year.
Chris Foy, CEO, VisitAberdeenshire, said: “The attractors of our natural environment, cultural heritage, and welcoming communities are supported by high quality and abundant facilities from hotels and meeting venues to innovative visitor experiences. Our mission remains to attract more visitor who stay longer, spend more, and leave happier.”
Jennifer Craw MBE, CEO of Opportunity North East (ONE), said: “ONE has invested significantly in the sector’s growth over the past nine years, including core funding for VisitAberdeenshire and the North East Adventure Tourism project, to support economic diversification. The long-term focus on the sector’s growth, backed with action and investment, is paying dividends with more people choosing to visit and stay to enjoy the outstanding experiences on offer across Aberdeen and Aberdeenshire.”
“The Council is continuing to deliver vital infrastructure, including more than £200m for the City Centre and Beach Masterplan and other projects through the Council’s General Fund Capital Programme – and helping secure major events to drive footfall. Our strategic approach to economic growth will further enhance the tourism offer whilst improving amenities for residents”, said councillor Alex McLellan, convener of Aberdeen City Council’s Finance and Resources Committee.
