Mediaworks has appointed Kevin Telford to its executive board as a non-executive director.
Telford brings with him global experience in artificial intelligence, data strategy and digital transformation, joining the agency at a pivotal moment as it looks to harness data and AI to drive greater performance for themselves and their clients.
Telford has held senior roles at Transunion (Callcredit), Thoughtworks, Acxiom and partnered with many global brands.
His work includes leading AI strategy for a FTSE 100 firm, advising on data transformation across government and developing future skills, governance frameworks to support AI realisation. A published co-author and keynote speaker, he was also named among the DataIQ Top 100 for his leadership in responsible data.
In his role at Mediaworks, Telford will focus on how the agency can lead in the strategic adoption and practical application of AI, ensuring clients benefit from smarter, faster and more effective, marketing performance.
By leveraging AI technologies, data, tech across media, search, content and data intelligence, the agency aims to deliver both improved results and pass on commercial savings and deeper marketing impact to its clients.
Brett Jacobson, CEO of Mediaworks, said: “Kevin’s appointment marks a significant step forward in our AI-led strategy. His deep understanding of how AI can transform business performance will be invaluable in helping us stay ahead of client needs, while also guiding our partners on how to embed and maximise AI across their own operations.”
Telford added: “Mediaworks has a strong reputation for innovation and I’m excited to join the team at a time when AI is reshaping how businesses approach marketing and digital. My focus will be on helping clients adopt AI in ways that are not only commercially impactful, but also strategically sound.”
The appointment comes during a sustained period of growth for Mediaworks, including multiple new public and private sector wins and continued investment in talent across its UK hubs.
