Top five agency stories this week

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It’s been a big week for agency news, with growth, recognition and expansion dominating the headlines. Chameleon Agency’s 200% revenue surge kicks off the list, while other highlights include Identity’s role in a historic VE Day event, XSEM’s charitable leadership and Trivandi’s global acquisition.

Q1 sees 200% rise in revenue for Chameleon Agency

The Chameleon Agency has seen a 200% rise in revenue in Q1 2025 compared to Q1 2024.

This major period of growth comes after the agency secured eight new projects, spanning seven clients, over the past four months.

Read the full story here.

Identity delivers official VE Day Bank Holiday procession in London

VE80 Identity by Jim Winlset
VE80 Identity by Jim Winlset

Experiential events agency, Identity has helped to deliver the official VE Day Bank Holiday procession in London, marking eight decades since the end of the Second World War in Europe.

Working in partnership with the department for culture, media and sport, Identity provided strategic event management, full overlay of temporary structures, logistical oversight, public safety planning, and operational control of the day’s commemorative activities.

Read the full story here.

XSEM MD joins board of event industry charitable foundation

The co-founder of independent brand engagement agency, XSEM has been appointed to the board of Meeting Needs.

Meeting Needs is a foundation that awards life-changing grants to small charities with funds raised from within the meetings and events industry. 

Read the full story here.

Trivandi acquires event overlay specialists Cutler Synthesized Projects

Trivandi has acquired Brisbane-based Cutler Synthesized Projects, a specialist event overlay company with experience across multiple Olympic Games, FIFA World Cups and international sporting events.

Read the full story here.

Meet Blackpool appoints Rooster to position town as premier conference destination

Meet Blackpool, the North-West coastal town’s conference bureau, has appointed independent PR and communications agency Rooster to promote its MICE offering following a competitive tender process.

Read the full story here.

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