Dubai based independent creative agency, JWI, has announced its acquisition by long-standing managing director, Charli Wright.
The news marks a significant milestone in the agency’s journey as it celebrates ten years operating in the Middle East market.
Founded in 2000 by John Wilford, JWI (formerly Rave Communications) first established its Dubai presence in 2015 under Charli’s leadership. Since then, the agency has built a reputation for bold, strategic creative work, winning clients across the Middle East and carving out a niche as a proudly independent regional agency with global standards.
Charli’s acquisition of JWI signals a natural evolution of the business. Wilford formally announced his retirement last year, but Charli has long been at the helm of the agency’s growth.
Now as sole owner, she is focused on scaling the agency to become the region’s most progressive independent agency, whilst staying true to the core values that have shaped its success to date: delivering to the highest standards, making creativity strategic, investing in partnerships, and championing an integrated channel approach.
Charli Wright, owner and managing director of JWI, said: “JWI has always felt like mine in spirit, and I’m thrilled to say it’s now mine on paper. This moment isn’t just symbolic, but it’s the start of a new era for JWI. My vision is to build the best agency to work for – and the best agency to work with. That’s the standard we hold ourselves to every day. Our mantra ‘Go Beyond’ isn’t just a line – it defines how we show up for our clients and each other.”
With a new internal structure in place and a refined brand and business strategy for achieving its long-term goals, JWI is embracing the next decade with a sharpened focus.
John Wilford, founder of JWI, said: “Selling JWI to the management team, led by the exceptionally talented Charli Wright, feels like a natural and positive step and I am delighted to be passing the torch, knowing that JWI is in such capable hands.”
