Integrated marketing and communications agency, MMGY has appointed Beth Freedman as its new executive vice president and managing director for the UK.
Following an extensive recruitment process, Freedman will lead all UK integrated operations – working closely with MMGY Global EMEA president Caroline Moultrie and central Europe business Unit EVP Detlef Freiherr von Weitershausen-Haner to drive MMGY’s vision and growth forward.
Freedman brings a wealth of senior experience and a track record from award-winning creative and media agencies in both the UK and the U.S.
As a transformational leader, she has consistently delivered impressive results by setting bold visions, driving business growth and fostering high-performing, multicultural teams.
Moultrie said: “The UK is a critical market in our global strategy, and MMGY’s fully integrated, client-centric approach in the region enables us to deliver surround-sound campaigns that truly move the needle. Beth’s deep experience across media and creative will elevate our representation business and solidify MMGY’s position as the leading integrated marketing agency in the travel and tourism space.”
Freedman added: “The magic of MMGY starts with its strong foundation in data – over 40 years of proprietary audience research paired with innovative technologies that harness the power of client data.
She continued: “This gives our team access to unparalleled insights that spark creativity, ensure effectiveness and maximise efficiency across our integrated service set.”
