Global brand storytelling agency INVNT is celebrating two years of rapid growth, landmark projects and powerful brand narratives that redefine how audiences engage with brands.
As a female-majority organisation, INVNT stands out in the industry, collaborating with major global brands including Samsung, Formula E and PepsiCo to deliver work that sparks conversation, shapes culture and leaves a lasting legacy.
The EMEA team has led high-impact projects such as immersive experiences at NVIDIA’s GTC for Hitachi, CES 2025 for Hitachi Digital and the MotoGP Motul Solidarity Grand Prix.
Building on its success, the team has secured new partnerships with Meta and ABB, while continuing collaborations with long-standing clients like Formula E and PepsiCo. In May, INVNT will launch Formula E’s Fan Experience in Monaco, signalling a new era in motorsport engagement.
Claudia Stephenson, managing director EMEA said: “The future of brand storytelling lies not just in creativity but in conscience, connection and cultural relevance. Our growth reflects a belief that bold ideas, diverse leadership and technology-led experiences can spark meaningful change.”
Global expansion and unprecedented growth
Founded in the US in 2008 by CEO Kristina McCoobery and chairman and chief growth officer Scott Cullather, brand storytelling agency INVNT has grown into a global force with offices across APAC, EMEA and South Asia.
Now marking 16 years of creative excellence, INVNT operates out of 11 offices in seven countries, delivering integrated, interdisciplinary brand experiences worldwide.
Since launching in 2012, the EMEA office has played a pivotal role in the agency’s global growth. The region has seen major expansion in recent years—with a 525% increase in 2022, a 33% rise in 2024, and a projected 66% jump in 2025—more than doubling its impact in just three years. This momentum reflects continued investment in talent, leadership and strategic capabilities.
Expanding sector expertise
As INVNT accelerates its global growth, the EMEA region remains central to the agency’s evolution, deepening its presence across technology, banking, pharmaceuticals, motorsports, consumer goods, and entertainment.
Significant investment in event management has enhanced its capabilities in logistics, operations and production, delivering best-in-class physical and virtual experiences.
Standout work includes the launch of Mad Dog Jones’ AI-driven digital art collection, produced for a global business consulting firm, and high-impact projects for clients such as Xero, ABB, and PepsiCo. The agency also led major events including Oracle CloudWorld, the first Oracle Health Summit, and a range of employee engagement campaigns.
In partnership with Cheil Worldwide, INVNT delivered Samsung’s globally streamed #PlayGalaxy Cup—showcasing the Galaxy S24 Ultra’s esports capabilities—which became the most-watched stream of TwitchCon 2024 with over one million viewers.
To support its ongoing momentum, INVNT has expanded its expertise across Experiences, Innovation, Digital, and Higher Education. With recent wins like Formula E’s Fan Experience, the EMEA team continues to deliver bold, culture-shaping narratives tailored to each industry’s unique voice and future.
Empowering female and inclusive leadership
As INVNT continues to scale globally, its leadership is redefining industry norms with a strong focus on inclusivity. Women make up 53% of the global team, including 50% of regional and division leads, 54% of the Creative team, and 71% of the Innovation division—underscoring the agency’s commitment to diverse leadership at every level.
At the helm of INVNT EMEA is managing director Claudia Stephenson, a seasoned brand storytelling expert with over 25 years of experience delivering award-winning campaigns for brands including SAP, Twitch, PepsiCo, and Audi. Since joining in 2020, she has played a pivotal role in the region’s rapid growth.
Stephenson said: A culture of inclusivity and purpose is what fuels our momentum. When you empower people from all walks of life to lead, create and challenge the status quo you don’t just tell better stories – you shape culture. That’s the future of brand storytelling.”
Impact work
With Stephenson at the helm, the agency has long supported initiatives that use creativity to drive real-world impact.
A key example is INVNT’s multi-year partnership with Brixton Finishing School, an organisation dedicated to diversifying the creative industries and providing access for underrepresented talent in the EMEA region. This partnership continues to grow, with INVNT proudly sponsoring The Drum’s Burns Night dinner for the fourth consecutive year in 2025, raising £13,000 in support of Brixton Finishing School’s mission.
These collaborations highlight INVNT’s unwavering belief in the power of creativity, mentorship, and community to drive inclusivity and shape a better future.
